1 July 2019
Launching our refreshed brand at The London FM Show
Read Time: 4 mins
After unrivalled growth in the industry and the launch of our new website, it’s a new era for Clearabee and we wanted to unveil a refreshed brand and company image at the Excel in London for the Facilities Show 2019.
A clearer space and a clearer look at Clearabee was the underlying rationale: the design and experience of the exhibition stand needed to reflect this. With the focus being on a simple, yet beautiful design that encouraged the exploration of our services, the space was divided into three main areas to showcase our processes and our services and how they fit neatly together in the business, all enabled by technology.
Wanting to incorporate a little bit of our office, which features a living moss wall, and our goal of nothing going to waste, a hedgerow was a prominent part of the design. This feature allowed us to create an open and attractive space while highlighting some key facts; We are proud of our zero C02 model, we have over 95% diversion from landfill and our carbon off-setting, with the planting of over 6,500 trees in the last year alone.
Clearabee is the UK’s largest clearance company, and we achieve this without outsourcing any of our man and van clearances due to a fleet of over 100 vehicles (made up of cages, lutons and vans). This was another key message across the stand and highlights the last few years of hard work from startup to industry leader.
We also wanted to showcase some of the new services we offer, such as our skip hire service, which fills a gap for customers where a skip is going to be a more suitable option (i.e. for heavy and dense waste).
Our presence at the Facilities Show was not just about new business, and to reflect this we had a broad range of staff from a variety of departments on site; including sales, supply chain, operations and waste compliance. As we are a Birmingham based company, this provided a great opportunity for us to create new relationships with those drawn to the show from across the country, and cement relationships with our London based customers and supply chain.